Its All About You

Deepika Padukone, probably the one and only among her peers to carry both the Indian and western look with élan, can look like both a diva and a girl next door. With an impeccable sense of style and aura coupled with flawless tinge of grace and charm, the way she carried herself throughout her little span of her journey in Bollywood compared to others sets her apart from the rest of the lot. Her sense of fashion and styling is a class apart and a paradigm shifter of this era. Finally the style queen of Bollywood launched her own fashion label which is called “All About You” in collaboration with Myntra.

So all you pretty ladies who dream of having her sense of style incorporated in your wardrobe, its time you rush to the myntra mobile app right now. The collection is available on the app from 20th October which was launched in a press conference at The Claridges Hotel, New Delhi. The diva herself was spotted wearing a floral printed full-sleeve top tugged in a bell-bottom denim. The look was completed with burgundy pointed shoes and traditional jhumka earrings. It was impeccable how she complimented a traditional jewelry with western outfit. When asked about the name All About You to Deepika, in the press conference she says, “All About You, just as the name suggests encourages girls to just be themselves. I am eagerly looking forward to unveiling the brand on October 20 and am delighted to partner with India’s foremost fashion destination, Myntra.”

The press conference also witnessed the presence of Ananth Narayanan, CEO of Myntra who said “DeepikaPadukone is the epitome of style, fashion and elegance. Women across the country style their looks based on her fashion sense. We are delighted that Deepika is foraying into fashion designing with collections that will feature exclusively on Myntra. I am certain that ‘All About You’, will be an instant success across the country.” The perseverance of the finest minds in fashion culminated in 9 months of work on this clothing line in alliance with the Diva herself, Myntra’s own team and French design agency Carlin. The collection depicts the mix of “comfortable, romantic, feminine and fun” as Deepika Padukone stated. With a Bohemian touch, the fabrics are super comfortable, chic and mostly casual wear with a twist and also witness a lot of floral prints. The All About You range starts from Rs.1500 and is available exclusively on the Myntra app. The little Q&A session Deepika had with the press:

On Ranveer Singh’s sense of style and fashion:
I think he is also someone who has a distinct style, someone who is in a sense embodies what All About You’ is, I think we as a brand believe that it is really all about you and what you believe in, what you want to wear. The clothes you wear are an extension of your personality and I believe that this style expresses that. He is someone who is very expressive and who is very confident with a lot of energy and enthusiasm. I think all of that comes from the clothes he wears.

Talking about whose style she admires among her contemporaries:
I think how Shah Rukh Khan carry himself is really nice and Ranbir Kapoor has an interesting style too. Among the actresses, I feel Sonam Kapoor and Kalki Kochin has amazing style statement.

With winter around the corner I totally loved the feminine cape cardigans and bulky off shoulder sweaters. I’m also eyeing some of the jackets too. I’ve added some of my favourite picks from the Deepika All About You collection for you to get some inspiration. For my own outfit I went all casual in distressed leggings and a casual tank top. Threw on a floral cape and my favourite fringe bag at the moment to complete the look. Couldn’t get a chance to take proper photos so you gotta do with the phone pics for now. Thank you Myntra for hosting a wonderful evening.